The Importance Of Integrating Electronic Commerce With Your Website

The Importance Of Integrating Electronic Commerce With Your Website

Using e-commerce reaches more customers at lower costs

The unstable economy has affected numerous people in recent years. Despite this, retailers have not stopped encouraging us to buy, buy, buy!!! And, online, they are doing so successfully.

A key element of making a sale is making it as easy as possible for consumers to make a purchase. This is why many retailers are moving to an e-commerce platform that allows consumers to buy online. Consumers can purchase from the comfort of their own home – or even their mobile device. It would be hard to find a credible North American retailer in […] Read more

Website A/B Testing And How It Can Benefit Your Digital Strategy

Website A/B Testing And How It Can Benefit Your Digital Strategy

What is A/B testing and how does it work?

The design of a website persuades users for specific reactions.  Most websites are designed to accomplish one central goal. A Call-To-Action (CTA) encourages the user to take action to achieve said goal, ie. “Buy now.”

A CTA may be on a button or piece of text on a website that the user clicks on. This action, when completed, leads to a conversion.  A CTA is most commonly a sale but can include other actions like newsletter signups or whitepaper downloads.

The efficacy of the CTA, and hence the likelihood of completing the goal depends on […] Read more