SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO v. SEM – Tradeoffs Between Google Natural and Paid Results in Digital Marketing

A potential client approached us the other day. The asked us to break down the differences and tradeoffs between Google’s paid and natural search results. Which should they invest more in and why? So, we decided to put out a blog post that explains the differences and tradeoffs between SEM and SEO. As a result, we could explain when it makes sense to focus on one over the other or on both.

The question, and follow-up conversation, prompted us to revisit some of the touchstones of digital marketing and SEO. […] Read more

SEO And Digital Marketing In A Mobile World – Lessons From #SXSW

SEO And Digital Marketing In A Mobile World – Lessons From #SXSW

TSmart SEO for a smartphone world

For many, the smartphone has replaced the desktop computer as the most reliable source for information and communication. It goes without saying, we live in a world where mobile devices are ubiquitous. For the first time in history, we literally have the world at our fingertips. We can find out anything we want to know, anywhere, at any time and quickly! While our mobile devices give us

For the first time in history, we literally have the world at our fingertips. We can find out anything we want to know, anywhere, at any time and quickly! While our […] Read more

Interactive Digital Marketing, Mark Cuban, SXSW And All Things In Between

Interactive Digital Marketing, Mark Cuban, SXSW And All Things In Between

SXSW

It is a real privilege and thrill for DSM to take part in events like in SXSW in Austin, TX.  We met up with friends from Google, Twitter, YouTube, Facebook and we learned from amazing thought leaders, including Mark Cuban!

We leave the conference motivated. Enriched and ready with new friends, knowledge, and tools to help our clients with their Internet challenges. We discussed integrating electronic commerce, landing page optimization, and driving high-converting traffic. We are retooled, geared-up and are ready to help your business accomplish more on the Internet. More awesome SXSW pics to follow!

[…] Read more

Digital Marketing — From Toronto To SXSW

Digital Marketing — From Toronto To SXSW

SXSW in Austin, TX

This week, DSM is thrilled to be attending the South by Southwest Interactive Festival and Conference in Austin, Texas. SXSW is the largest conference of its kind in the world and focuses on budding technology and innovation. SXSW is the birthplace of fresh/creative ideas and new technologies. On top of all that it will be a good place for us to reunite with some of our old friends from Google and Silicon Valley. If that isn’t exciting enough, going on at the same time is SXSW Film and SXSW Music so we will also have the opportunity to […] Read more

Blogging – Digital Marketing – SEO — It’s All Connected

Blogging – Digital Marketing – SEO — It’s All Connected

Why blogging is important

Blogging is absolutely one of the best ways to market your company on the web. There are two main reasons that blogging is important. First of all, a blog keeps your customers informed about relevant products, news, updates, and any special offers. Secondly, a blog greatly increases your visibility online and allows for SEO optimization. Improve your search engine rank by including good textual content and relevant keywords in strategic positions across your blog posts.

Here are a few specific ways a blog can be of great value to your company:

Communication. A blog is an […] Read more