SEO v. SEM – Tradeoffs Between Google Natural and Paid Results in Digital Marketing
A potential client approached us the other day. The asked us to break down the differences and tradeoffs between Google’s paid and natural search results. Which should they invest more in and why? So, we decided to put out a blog post that explains the differences and tradeoffs between SEM and SEO. As a result, we could explain when it makes sense to focus on one over the other or on both.
The question, and follow-up conversation, prompted us to revisit some of the touchstones of digital marketing and SEO. […] Read more