Keyword Research And Real-Time Search Trends

Keyword Research And Real-Time Search Trends

Effective keyword research

Keyword research is integral to a successful digital marketing strategy. It empowers you to discover actionable intelligence about your search landscape.  The first place you can utilize keyword research is on your existing pages.

Before you can begin to create keyword rich content, optimize the content you have.  This is done by updating titles and meta tags to include your chosen keywords. As well as utilizing those keywords within the actual content of your site’s pages.

Keep keyword research fresh

While conducting the research itself is important, perhaps even more so, is ensuring that you continue to do keyword research on […] Read more

Why Keyword Research Reports

Why Keyword Research Reports

As we have recently discussed, content marketing has become an important aspect of any business’s SEO, and overall marketing strategy. The first step in any digital marketing endeavour is to create an effective keyword research report. The report empowers you to better understand your “search landscape”.  Keyword research gives you valuable insight into your audience’s intentions, wants and needs.

Why Keyword Research?

Keyword research is a type of market research.  When you do keyword research you get a sense of the search volume associated with potential keywords of interest, as well as the types of variations on those keywords and the actual […] Read more