As Googles continues to humanize its search engine, it becomes increasingly important to understand the importance of links and how they impact your site’s rank in 2015. In 1996, Google Co-Founders, Larry Page and Sergey Brin developed a PageRank algorithm at Stanford University as part of a research project about a new kind of search engine. PageRank is a link analysis algorithm that assigns numerical weighting to each link in order to assess its importance within a query. As a result, Google’s initial algorithm heavily revolved around incoming links. An incoming link is when any website links to your site. […] Read more
The effect of Negative SEO on a website’s search rankings is a greater concern than ever before.
Negative SEO occurs when individuals or companies build thousands of links that point to a competitors’ website. The purpose of this black hat tactic is to cause a plummet in search rankings for their competitor’s website. Search engines incorporate the ‘spammy’ links pointing to the website. as a result, they assume that the website is attempting to artificially increase its own rankings. So, operating under this assumption, Google punishes the website it suspects is gaming the search system. In doing so, this lowers the rankings of […] Read more