Beginning on April 21, 2015 Google is making major algorithmic changes. This algorithm update affects how their search ranking system determines rank. Google has announced that increasing a site’s mobile friendliness will be a significant contributor to ranking for any query on mobile devices. Moreover, Google has stated that their ranking algorithm will label each site as mobile friendly or not. As a result, incorporating a mobile friendly site in your digital marketing strategy is more crucial than ever before. Below we discuss different steps you can take to begin preparing your website so that you don’t lose traffic.
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