DSM | The Best SEO Service In Toronto

Digital marketing is on the rise. Businesses are turning to search engine optimization (SEO) and pay-per-click (PPC) advertising to help their websites get discovered by consumers that are interested in their products or services. It is expected that by 2019, many companies will allocate up to 75% of their marketing budgets to the digital marketing landscape. Retaining the best SEO service in Toronto can provide an advantage for any business.

 

Before investing in a digital marketing program however, business owners want to make sure they are hiring the right team. They may ask themselves such questions as:

Which agency offers the best […] Read more

What Is Customer Match? AdWords’ Powerful New Remarketing Tool

In September of 2015, Google AdWords announced a new online marketing tool called Customer Match that they would introduce late in the year. Customer Match is a pay-per-click (PPC) remarketing strategy that allows businesses to advertise to their current leads and customers. Marketing to previous customers is a cost-effective approach to sales, as a 2013 study found that 70% of the businesses surveyed reported that customer retention is less expensive than customer acquisition. Further data suggests that businesses may spend seven times more to acquire a new customer rather than retaining one.

Customer Match offers companies the ability to remarket to previous customers and leads that are in […] Read more

A Conclusive SEO And SEM Glossary: Digital Marketing Terms To Understand In 2016

The language of marketing is teeming with jargon and acronyms. This SEO and SEM glossary will define, and provide a basic explanation of many of these terms. Some of the entries will have links to other resources (on this website and elsewhere) to help further develop comprehension of these concepts. There are hundreds, if not thousands of terms in the marketing vocabulary. This glossary is by no means exhaustive, however the entries selected are amongst the most fundamental to SEO and SEM in 2016.

No time to review the entire glossary? Contact DSM and speak to one of our digital marketing […] Read more