Micro-Moments: How Consumers Are Using Their Smartphones In 2016

In 2015, Google announced that it had discovered a new consumer behaviour that changes how people interact with their smartphones. Google found that North Americans had increased their mobile sessions by 20%, however, the actual length of those sessions had decreased by 18%. What this means is that while smartphone users are increasingly turning to their mobile device(s) for information, immediacy has taken on paramount importance. Users want their information right now, and they are losing patience. While, on the surface, this sounds negative, it actually presents opportunities for marketers. Google is now referring to these occasions of a need […] Read more