DSM | The Best SEO Service In Toronto
Digital marketing is on the rise. Businesses are turning to search engine optimization (SEO) and pay-per-click (PPC) advertising to help their websites get discovered by consumers that are interested in their products or services. It is expected that by 2019, many companies will allocate up to 75% of their marketing budgets to the digital marketing landscape. Retaining the best SEO service in Toronto can provide an advantage for any business.
Before investing in a digital marketing program however, business owners want to make sure they are hiring the right team. They may ask themselves such questions as:
- Which agency offers the best SEO service in Toronto?
- how do I know if SEO and PPC will work for my business?
- will this team communicate with me?
- will this team only use white hat SEO techniques to protect my company?
Hiring the best SEO service to grow your business requires trust and communication to generate a maximum ROI. The DSM team regularly reports to its clients on what methods are being implemented, as well as campaign performance, and strategic opportunities to consider. Furthermore, DSM always applies white hat SEO practices. This is essential in avoiding penalties from Google.
Who we are.
DSM is a full service digital marketing agency. We specialize in marketing businesses in the online space by developing strategies that are tailored specifically to solve each client’s needs, as well as identifying opportunities for growth. DSM assists businesses in standing out with a unique web presence, increasing qualified website traffic, and building revenue.
Services offered by DSM.
Search engine optimization is the process of optimizing a website and publishing keyword-rich online content to produce organic search results in a search engine query. There are more than 200 factors that search engines like Google, Yahoo or Bing consider when calculating how well a website will rank on the search engine rankings pages (SERPs).
An effective SEO program involves incorporating strategic keywords naturally into content, website copy, anchor text and meta descriptions. This supplies a search engine with the information it needs to provide relevant results to the searcher.
To qualify for a high ranking, a site must provide an exceptional user experience. This includes page loading times, functionality across all devices, unique and relevant content, and website architecture that is easily navigated by the user.
Developing a strong link profile can improve website authority and Google rank. Linking between the individual pages on a website, as well as to external, authoritative sites can also cause a positive impact on rank.
An augmented variant of SEO, local SEO focuses on marketing a local business to consumers in the geographic area. Businesses in Toronto can leverage a local SEO program to become more discoverable to potential customers in their community. Like SEO, this strategy offers the benefit of helping a business to engage with consumers that are in search of information on products or services similar to what the business offers.
Furthermore, local SEO takes advantage of published online reviews to establish credibility within the community. Consumers are researching businesses online at an ever growing rate and many of them trust these reviews as they would personal recommendations or word-of-mouth.
A PPC strategy requires an advertiser to bid on various keywords that they would like to be discovered for online. If a user searches for this keyword, or a variation of it, the advertiser’s link will appear on the SERPs, above or below the organic results. The ad’s rank position will depend on bid level and competition. These ads look nearly identical to organic results, however they have a small “ad” icon to set them apart.
PPC ads on desktop
PPC ads on mobile
One of the key benefits of PPC advertising is that it does not require an outset of ad spend to initiate the campaign. The business is only charged when a consumer clicks the link to be taken to the website or landing page. Furthermore, this website traffic is what is known as qualified traffic. This is not a web user that accidentally clicked on a banner ad. In this case, the ad appeared in the search results because it is relevant to what the consumer was initially searching for. What this means is that when the user navigates to the website, they are much more likely to convert or buy because they were interested in the products or services the business offers to begin with.
PPC advertising with AdWords has razor sharp targeting capabilities. Not only does it take users’ demographics, psychographics and interests into consideration, but it can also be targeted to geographic area, time of day, and other variables. The reason for this is so that marketers aren’t wasting ad spend on clicks that are unlikely to convert into leads or sales.
Content marketing is a strategy that can attract users to a website. In the best case scenario this content will not only answer questions that the consumer may have, but will also educate, compel and delight them. Traditional advertising methods like television spots, print ads and billboards are intrusive. Conversely, this method offers content to consumers that are actively looking for it.
Providing relevant and interesting content to consumers, rather than interrupting them with a commercial, fosters within the consumer an appreciation for the business. Users who feel like a company is trying to help or educate them rather than trying to sell them a product or service are far more likely to engage with the business in a productive manner. Ideally, the consumer will become a loyal customer and an influencer.
We monitor conversations on the internet to discover compelling ideas and trends that can be developed into keyword-rich content that will engage your potential customers, and advance them through the buyer’s journey.
DSM employs a team of writers that create content that is tonally and strategically suited to the brand and campaign.
As a data-driven agency, DSM will analyze all of the components of your digital marketing efforts to ensure that your business achieves an optimal return on investment (ROI).
Measuring the key performance indicators (KPIs) of website traffic is beneficial to a business because it can monitor user behaviour on the site. Marketers can gain valuable insight about how to improve the user experience of the website by assessing specific metrics such as:
- the dwell time a user spends on the site or particular page
- which pages visitors navigate away from and after how long
- which step of the conversion process actually converts the user or drives them away
- from what source the consumer found the page (direct, social, search)
Examples of this could be, if conversion rates are subpar, analytics software can track in which step of the conversion process many users are becoming disengaged. The benefit of this is that the conversion process can then be streamlined for better efficiency and engagement. Or, if the majority of users are navigating their way to the site from links on Twitter, a marketer might consider focusing more ad spend on paid search. Monitoring analytic KPIs can help to increase website and campaign efficiency, and improve ROI.
Your website needs to be optimized to earn a positive rank in a web search. Website optimization is a fundamental aspect of an effective SEO program. Site content, loading speed, navigation and overall user experience are essential to earning a positive rank on the SERPs, as well as keeping users engaged. DSM will perform a website health audit to identify any technical issues, and ensure that the site is functioning efficiently.
Social media marketing
Marketing on social media platforms presents an excellent opportunity to businesses that aim to increase their brand awareness. It has been forecasted that there will be 2.44 billion people using a social media platform by 2018.
Social listening is a process that mines conversations on social platforms for industry news, or discussions about the products or services of a business or industry. Analyzing these conversations can identify both challenges and opportunities.
When a company produces content and publishes it on their facebook page, twitter feed, or other social platform, they invite users to share that content with their own communities. This can grow the number of impressions very quickly.
Social media can also function as a customer relationship management (CRM) platform for businesses at no cost. This allows the company to maintain an ongoing conversation with their customers, answer questions about their products or services in real time, or respond to criticisms. Taking responsibility for negative issues and making things right in the eyes of the consumer develops brand loyalty.
Online reputation management
Online reputation management (ORM) is a series of actions designed to improve the reputation of a company online. Leveraging an ORM service can mitigate the effects of negative publicity, be it bad press, unfavourable user reviews, or complaints about products and/or services. A strategic ORM program can work to push negative search results about a business further down on the SERPs. This is beneficial because “if it is off page one of Google, it basically doesn’t exist”.
Leveraging an SEO audit for overall site health is an essential practice to optimize a website for functionality, user experience, and security. An SEO audit is the process of analyzing a website to identify and solve any issues with technical components, content, or loading speed that may negatively affect SEO rankings and user experience.
Performing an SEO audit can also be used to avoid a site being penalized by Google. In cases of keyword stuffing or incorporating links from bad websites, Google may manually or algorithmically penalize a website. Solving these issues is a difficult and time consuming process. An SEO audit can prevent penalizations before the SEO process begins.
What sets DSM apart?
The founders of DSM formerly worked at Google on the Analytics and AdWords teams. Their familiarity with these services, as well as their insight into the Google process provides DSM with an advantage over other SEO and PPC firms.
These advantages position DSM as the best SEO service in the greater Toronto area.
DSM will help to cultivate your business online by increasing qualified traffic, leads, and revenue.
DSM is committed to building your business on the digital landscape. We have expertise in all forms of digital marketing, and will leverage every marketing tool to grow your business.
Hire the best SEO service in Toronto.
Book a complimentary consultation with DSM to discover how a strategic SEO and PPC program can develop your business online in 2016.