DSM | The Best SEO Service In Toronto

Digital marketing is on the rise. Businesses are turning to search engine optimization (SEO) and pay-per-click (PPC) advertising to help their websites get discovered by consumers that are interested in their products or services. It is expected that by 2019, many companies will allocate up to 75% of their marketing budgets to the digital marketing landscape. Retaining the best SEO service in Toronto can provide an advantage for any business.

 

Before investing in a digital marketing program however, business owners want to make sure they are hiring the right team. They may ask themselves such questions as:

Which agency offers the best […] Read more

Video SEO: 7 Tips For Ranking Videos On Youtube And Google In 2016

Video SEO is a variant of search engine optimization (SEO), which can be implemented to optimize videos created by a business so that they receive a high ranking on Google or Youtube’s search engine results pages (SERPs).

One of the key facets of an SEO strategy is that a business publishes online content that is relevant to its target audience, or current customers. This content should be unique, informative and entertaining. When consumers engage with this content, they are building a relationship with the business, while being informed of the products, services or solutions that the business offers.

Video, along with blogs, […] Read more

Local SEO Service For Doctors, Surgeons And Medical Practices In Toronto | 5 Key Benefits

Local SEO for medical practices is a digital marketing strategy that you can leverage to attract new patients in your local community by helping them to discover and learn about your practice.

 

 

A Toronto based local search engine optimization (SEO) program will optimize your medical practice website. This will help it to rank well on the search engine results pages (SERPs) when users perform a local search for medical services.

Local SEO for medical practices is achieved through a strategic combination of:

on page technical optimization
a well crafted local keyword strategy
locally targeted content
optimized listings of your medical practice on relevant citation sites
data measurement […] Read more

What Is A Website Audit And Why Is It Necessary In 2016?

Conducting a website audit is beneficial to any business that wants to increase its online presence when it’s paired with a well planned digital marketing service. A site audit will identify problems with website architecture and improve technical site performance.

The website auditing process analyzes user engagement, user experience, traffic, functionality, previously unknown issues, and overall site health and performance.

A complete website audit will look to discover discrepancies that may result in potential Google penalties which can affect ranking on Google’s search engine rankings page (SERP). The audit can also assess how vulnerable the website is to security breaches.

A website audit […] Read more

What Is Inbound Marketing And Why Is It Important For Online Businesses In 2016?

Inbound marketing can be considered an inverse of traditional advertising. Conventional advertising is “push marketing”. This means that the advertisers are pushing their message at consumers and hoping for engagement. Television commercials, print media, radio ads and billboards are all examples of push marketing. While this methodology can communicate the advertising message to a large amount of people, it has a number of disadvantages as well.

Learn more about inbound marketing by speaking with a strategist at DSM HERE.

Traditional marketing is intrusive.

Advertising relies on engaging the consumer so that they will buy the product or service being offered. Goodwill is important […] Read more

Online Marketing: How It Can Help Local Businesses In Toronto Rank Higher On Google And Drive More Leads, Conversions and Sales

What is online marketing?

Combining search engine marketing (SEM)–which includes search engine optimization (SEO), local SEO,  and pay-per-click (PPC) advertising–with social media and email marketing, online marketing is a dynamic strategy that, if implemented properly, will provide an exceptional return on investment (ROI).

There are now more than 89,000 businesses in Toronto. A business must market itself to stay relevant, but today traditional marketing (print, radio, television, etc.) is expensive, particularly for small businesses. These marketing channels no longer reach the wide audience they once did. The top television providers in Canada lost 7 times more subscribers in 2015 than in the […] Read more

What Is Organic Search And How Can It Benefit Online Marketers In 2016?

What is Organic Search?

There are two types of search results. Pay-per-click (PPC) results are ads that appear on the search engine results page (SERP). These have been paid for by an advertiser using the Google Adwords service. The advertiser chooses keywords for the ads, and then the ads appear if the keywords correlate to the search terms.

Have a conversation with us. Learn more about organic search and SEO HERE. 

PPC ads appear both above and below organic search results. They look identical to a natural result–a link, a URL, and a description–but they have a small yellow “ad” icon.

The other […] Read more

5 Benefits Of Hiring A Dental SEO Service For Your Toronto Practice

 

Dental SEO is a digital marketing plan that you can implement to attract new, local patients to your dental clinic. A dental SEO strategy will initiate a data driven program to increase the reach and visibility of your clinic online. Dental SEO may include:

on-page technical optimization
indexing your practice on local citation site listings
infusing keywords that are relevant to your local community into website copy
publishing locally targeted content
continuous KPI monitoring

These efforts will make your Toronto dental practice highly visible in local search by users in your community.

 

How will a Dental SEO plan benefit your dental practice?

 

 

 

 

 

Improve your ranking in a […] Read more

Dental SEO Service For Toronto Dental Practices | 2016

 

Dental SEO can introduce potential patients to a Toronto dental practice.

 

SEO that specializes in dentistry can be leveraged to grow your practice by improving the visibility of your clinic online, and by helping to get it discovered by potential patients in your community.

 

 

 

Attract new patients in the local community.

 

Dental SEO optimizes your website with rich content and keywords that are relevant to your geographic area. This will develop familiarity and trust for your practice within the community.

Are you a dentist or do you manage a dental clinic? Learn more about SEO for dentists HERE.

 

Go mobile: dental SEO puts your […] Read more

What Are Keywords And What Is Keyword Research? | 2016

An introduction to keywords in 2016: What are keywords?

Keywords are the foundation that successful search engine optimization (SEO) or search engine marketing (SEM) strategies are built on. Websites that create content that is rich with relevant keywords and information will be rewarded by Google with more visibility online.

Keywords are an intention on the part of the searcher to find information on a specific topic. More specifically, keywords are a combination of words–or a phrase–that are typed into the Google search bar.

When a query is entered into Google, the search engine crawls through its vast index looking for the most relevant […] Read more

What Is Google Analytics And How Does It Work?

Google Analytics is a powerful measurement tool that can help to grow a local business online in 2016.

In 2012, there were only 10 million websites leveraging the Google Analytics tool. That equated to 54% of all existing websites and 60% of those were among the top ranking 100,000 websites. Since then, the number of websites leveraging the Google Analytics platform has quadrupled to an estimated 43 million sites worldwide in 2016.

What is Google Analytics?

Google Analytics is a free tool offered by Google to measure the Key Performance Indicators (KPIs) and the visitor traffic of a website. Local business owners in […] Read more

Importance Of Local SEO For A Small Business In Toronto | 2016

Local SEO is one of the most cost effective online marketing approaches that a Toronto based small business can leverage to improve its online presence within the local community. This strategic marketing approach is effective in helping prospective customers find information about local goods and services. Furthermore, local optimization can help a local business drive these potential customers to its brick and mortar locations where consumers can find what they are looking for. As search engines continue to become more focused on proximity searches and locally targeted content, the true value of localized SEO is growing.

The 2016 definition | What is […] Read more