Why Avoiding Negative SEO Is Crucial In 2015

Why Avoiding Negative SEO Is Crucial In 2015

The effect of Negative SEO on a website’s search rankings is a greater concern than ever before.

Negative SEO occurs when individuals or companies build thousands of links that point to a competitors’ website.  The purpose of this black hat tactic is to cause a plummet in search rankings for their competitor’s website. Search engines incorporate the ‘spammy’ links pointing to the website. as a result, they assume that the website is attempting to artificially increase its own rankings. So, operating under this assumption, Google punishes the website it suspects is gaming the search system. In doing so, this lowers the rankings of […] Read more

SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO v. SEM – Tradeoffs Between Google Natural and Paid Results in Digital Marketing

A potential client approached us the other day. The asked us to break down the differences and tradeoffs between Google’s paid and natural search results. Which should they invest more in and why? So, we decided to put out a blog post that explains the differences and tradeoffs between SEM and SEO. As a result, we could explain when it makes sense to focus on one over the other or on both.

The question, and follow-up conversation, prompted us to revisit some of the touchstones of digital marketing and SEO. […] Read more