In 2015, Google announced that it had discovered a new consumer behaviour that changes how people interact with their smartphones. Google found that North Americans had increased their mobile sessions by 20%, however, the actual length of those sessions had decreased by 18%. What this means is that while smartphone users are increasingly turning to their mobile device(s) for information, immediacy has taken on paramount importance. Users want their information right now, and they are losing patience. While, on the surface, this sounds negative, it actually presents opportunities for marketers. Google is now referring to these occasions of a need […] Read more
Conducting a website audit is beneficial to any business that wants to increase its online presence when it’s paired with a well planned digital marketing service. A site audit will identify problems with website architecture and improve technical site performance.
The website auditing process analyzes user engagement, user experience, traffic, functionality, previously unknown issues, and overall site health and performance.
A complete website audit will look to discover discrepancies that may result in potential Google penalties which can affect ranking on Google’s search engine rankings page (SERP). The audit can also assess how vulnerable the website is to security breaches.
A website audit […] Read more
Inbound marketing can be considered an inverse of traditional advertising. Conventional advertising is “push marketing”. This means that the advertisers are pushing their message at consumers and hoping for engagement. Television commercials, print media, radio ads and billboards are all examples of push marketing. While this methodology can communicate the advertising message to a large amount of people, it has a number of disadvantages as well.
Learn more about inbound marketing by speaking with a strategist at DSM HERE.
Traditional marketing is intrusive.
Advertising relies on engaging the consumer so that they will buy the product or service being offered. Goodwill is important […] Read more
An overview of AdWords Remarketing.
Remarketing is one of the advertising services offered under the Google AdWords umbrella. It is an effective tool that a marketer can leverage to maintain brand and product relevance. Remarketing will also attract repeat website engagements.
When it comes to retail sites, an average of 68.63% of visitors abandon their cart without purchasing.
This presents a problem that Remarketing can solve. Remarketing is an advertising strategy that allows a marketer to target ads to a potential customer, after the customer has navigated away from their website or mobile app.
Dental SEO is a digital marketing plan that you can implement to attract new, local patients to your dental clinic. A dental SEO strategy will initiate a data driven program to increase the reach and visibility of your clinic online. Dental SEO may include:
on-page technical optimization
indexing your practice on local citation site listings
infusing keywords that are relevant to your local community into website copy
publishing locally targeted content
continuous KPI monitoring
These efforts will make your Toronto dental practice highly visible in local search by users in your community.
How will a Dental SEO plan benefit your dental practice?
Improve your ranking in a […] Read more
Local SEO is one of the most cost effective online marketing approaches that a Toronto based small business can leverage to improve its online presence within the local community. This strategic marketing approach is effective in helping prospective customers find information about local goods and services. Furthermore, local optimization can help a local business drive these potential customers to its brick and mortar locations where consumers can find what they are looking for. As search engines continue to become more focused on proximity searches and locally targeted content, the true value of localized SEO is growing.
The 2016 definition | What is […] Read more
As Googles continues to humanize its search engine, it becomes increasingly important to understand the importance of links and how they impact your site’s rank in 2015. In 1996, Google Co-Founders, Larry Page and Sergey Brin developed a PageRank algorithm at Stanford University as part of a research project about a new kind of search engine. PageRank is a link analysis algorithm that assigns numerical weighting to each link in order to assess its importance within a query. As a result, Google’s initial algorithm heavily revolved around incoming links. An incoming link is when any website links to your site. […] Read more
SXSW in Austin, TX
This week, DSM is thrilled to be attending the South by Southwest Interactive Festival and Conference in Austin, Texas. SXSW is the largest conference of its kind in the world and focuses on budding technology and innovation. SXSW is the birthplace of fresh/creative ideas and new technologies. On top of all that it will be a good place for us to reunite with some of our old friends from Google and Silicon Valley. If that isn’t exciting enough, going on at the same time is SXSW Film and SXSW Music so we will also have the opportunity to […] Read more
Using e-commerce reaches more customers at lower costs
The unstable economy has affected numerous people in recent years. Despite this, retailers have not stopped encouraging us to buy, buy, buy!!! And, online, they are doing so successfully.
A key element of making a sale is making it as easy as possible for consumers to make a purchase. This is why many retailers are moving to an e-commerce platform that allows consumers to buy online. Consumers can purchase from the comfort of their own home – or even their mobile device. It would be hard to find a credible North American retailer in […] Read more