In 2015, Google announced that it had discovered a new consumer behaviour that changes how people interact with their smartphones. Google found that North Americans had increased their mobile sessions by 20%, however, the actual length of those sessions had decreased by 18%. What this means is that while smartphone users are increasingly turning to their mobile device(s) for information, immediacy has taken on paramount importance. Users want their information right now, and they are losing patience. While, on the surface, this sounds negative, it actually presents opportunities for marketers. Google is now referring to these occasions of a need […] Read more
In September of 2015, Google AdWords announced a new online marketing tool called Customer Match that they would introduce late in the year. Customer Match is a pay-per-click (PPC) remarketing strategy that allows businesses to advertise to their current leads and customers. Marketing to previous customers is a cost-effective approach to sales, as a 2013 study found that 70% of the businesses surveyed reported that customer retention is less expensive than customer acquisition. Further data suggests that businesses may spend seven times more to acquire a new customer rather than retaining one.
Customer Match offers companies the ability to remarket to previous customers and leads that are in […] Read more
The language of marketing is teeming with jargon and acronyms. This SEO and SEM glossary will define, and provide a basic explanation of many of these terms. Some of the entries will have links to other resources (on this website and elsewhere) to help further develop comprehension of these concepts. There are hundreds, if not thousands of terms in the marketing vocabulary. This glossary is by no means exhaustive, however the entries selected are amongst the most fundamental to SEO and SEM in 2016.
No time to review the entire glossary? Contact DSM and speak to one of our digital marketing […] Read more
Video SEO is a variant of search engine optimization (SEO), which can be implemented to optimize videos created by a business so that they receive a high ranking on Google or Youtube’s search engine results pages (SERPs).
One of the key facets of an SEO strategy is that a business publishes online content that is relevant to its target audience, or current customers. This content should be unique, informative and entertaining. When consumers engage with this content, they are building a relationship with the business, while being informed of the products, services or solutions that the business offers.
Video, along with blogs, […] Read more
Local SEO And Google AdWords Management Help To Level The Playing Field For Small Businesses In Toronto
Small businesses are often challenged with modest marketing budgets. Traditional forms of marketing and advertising, like print ads, radio, television, signage and flyers are still relevant and effective depending on the market segment. However, the drawback is that conventional forms of promotional material can be expensive for the budget-conscious small business in Toronto. Fortunately, the internet has transformed the way consumers discover and communicate with local businesses online.
How a small business navigates these radical times can impact the speed of their growth and prosperity. When online marketing is executed in the right way, it can equalize the playing field. This […] Read more
Local SEO for medical practices is a digital marketing strategy that you can leverage to attract new patients in your local community by helping them to discover and learn about your practice.
A Toronto based local search engine optimization (SEO) program will optimize your medical practice website. This will help it to rank well on the search engine results pages (SERPs) when users perform a local search for medical services.
Local SEO for medical practices is achieved through a strategic combination of:
on page technical optimization
a well crafted local keyword strategy
locally targeted content
optimized listings of your medical practice on relevant citation sites
data measurement […] Read more
Conducting a website audit is beneficial to any business that wants to increase its online presence when it’s paired with a well planned digital marketing service. A site audit will identify problems with website architecture and improve technical site performance.
The website auditing process analyzes user engagement, user experience, traffic, functionality, previously unknown issues, and overall site health and performance.
A complete website audit will look to discover discrepancies that may result in potential Google penalties which can affect ranking on Google’s search engine rankings page (SERP). The audit can also assess how vulnerable the website is to security breaches.
A website audit […] Read more
Inbound marketing can be considered an inverse of traditional advertising. Conventional advertising is “push marketing”. This means that the advertisers are pushing their message at consumers and hoping for engagement. Television commercials, print media, radio ads and billboards are all examples of push marketing. While this methodology can communicate the advertising message to a large amount of people, it has a number of disadvantages as well.
Learn more about inbound marketing by speaking with a strategist at DSM HERE.
Traditional marketing is intrusive.
Advertising relies on engaging the consumer so that they will buy the product or service being offered. Goodwill is important […] Read more
What is Organic Search?
There are two types of search results. Pay-per-click (PPC) results are ads that appear on the search engine results page (SERP). These have been paid for by an advertiser using the Google Adwords service. The advertiser chooses keywords for the ads, and then the ads appear if the keywords correlate to the search terms.
Have a conversation with us. Learn more about organic search and SEO HERE.
PPC ads appear both above and below organic search results. They look identical to a natural result–a link, a URL, and a description–but they have a small yellow “ad” icon.
The other […] Read more