5 Benefits Of Hiring A Dental SEO Service For Your Toronto Practice

 

Dental SEO is a digital marketing plan that you can implement to attract new, local patients to your dental clinic. A dental SEO strategy will initiate a data driven program to increase the reach and visibility of your clinic online. Dental SEO may include:

on-page technical optimization
indexing your practice on local citation site listings
infusing keywords that are relevant to your local community into website copy
publishing locally targeted content
continuous KPI monitoring

These efforts will make your Toronto dental practice highly visible in local search by users in your community.

 

How will a Dental SEO plan benefit your dental practice?

 

 

 

 

 

Improve your ranking in a […] Read more

Dental SEO Service For Toronto Dental Practices | 2016

 

Dental SEO can introduce potential patients to a Toronto dental practice.

 

SEO that specializes in dentistry can be leveraged to grow your practice by improving the visibility of your clinic online, and by helping to get it discovered by potential patients in your community.

 

 

 

Attract new patients in the local community.

 

Dental SEO optimizes your website with rich content and keywords that are relevant to your geographic area. This will develop familiarity and trust for your practice within the community.

Are you a dentist or do you manage a dental clinic? Learn more about SEO for dentists HERE.

 

Go mobile: dental SEO puts your […] Read more

What Are Keywords And What Is Keyword Research? | 2016

An introduction to keywords in 2016: What are keywords?

Keywords are the foundation that successful search engine optimization (SEO) or search engine marketing (SEM) strategies are built on. Websites that create content that is rich with relevant keywords and information will be rewarded by Google with more visibility online.

Keywords are an intention on the part of the searcher to find information on a specific topic. More specifically, keywords are a combination of words–or a phrase–that are typed into the Google search bar.

When a query is entered into Google, the search engine crawls through its vast index looking for the most relevant […] Read more

What Is Google Analytics And How Does It Work?

Google Analytics is a powerful measurement tool that can help to grow a local business online in 2016.

In 2012, there were only 10 million websites leveraging the Google Analytics tool. That equated to 54% of all existing websites and 60% of those were among the top ranking 100,000 websites. Since then, the number of websites leveraging the Google Analytics platform has quadrupled to an estimated 43 million sites worldwide in 2016.

What is Google Analytics?

Google Analytics is a free tool offered by Google to measure the Key Performance Indicators (KPIs) and the visitor traffic of a website. Local business owners in […] Read more

Importance Of Local SEO For A Small Business In Toronto | 2016

Local SEO is one of the most cost effective online marketing approaches that a Toronto based small business can leverage to improve its online presence within the local community. This strategic marketing approach is effective in helping prospective customers find information about local goods and services. Furthermore, local optimization can help a local business drive these potential customers to its brick and mortar locations where consumers can find what they are looking for. As search engines continue to become more focused on proximity searches and locally targeted content, the true value of localized SEO is growing.

The 2016 definition | What is […] Read more

What Is The Definition Of SEO And How Is SEO Done In 2016?

The world is connected like never before. An average of 40,000 search queries are entered into Google every second. That’s 3.5 billion searches per day and of those a total of 2.6 billion are local searches.

2016 | What is the definition of SEO? 

SEO is an acronym for Search Engine Optimization and by definition, SEO is the series of strategic approaches and practices that are implemented to organically generate a high rank position in the search engine page results of internet search engines like Google, Bing and Yahoo.  The objective of a higher ranking in the SERPs is to increase quality […] Read more

Why Avoiding Negative SEO Is Crucial In 2015

Why Avoiding Negative SEO Is Crucial In 2015

The effect of Negative SEO on a website’s search rankings is a greater concern than ever before.

Negative SEO occurs when individuals or companies build thousands of links that point to a competitors’ website.  The purpose of this black hat tactic is to cause a plummet in search rankings for their competitor’s website. Search engines incorporate the ‘spammy’ links pointing to the website. as a result, they assume that the website is attempting to artificially increase its own rankings. So, operating under this assumption, Google punishes the website it suspects is gaming the search system. In doing so, this lowers the rankings of […] Read more

Content Marketing Strategies For Professionals

Content Marketing Strategies For Professionals

Another year gone by and another round of changes in how we conduct SEO is upon us. It is a big year for professionals in the SEO and content marketing worlds. Content marketers need to a more active role in how they portray sites. As a professional, an enormous share of your business is dependent on this and the old rule book just went out the window. Content marketing strategies for professionals rely much more heavily on Google+ and places inclusion so lets get started!

Your content marketing plan

Content marketing is how you’ll be moving forward in this year. As someone offering […] Read more

The Importance Of Integrating Electronic Commerce With Your Website

The Importance Of Integrating Electronic Commerce With Your Website

Using e-commerce reaches more customers at lower costs

The unstable economy has affected numerous people in recent years. Despite this, retailers have not stopped encouraging us to buy, buy, buy!!! And, online, they are doing so successfully.

A key element of making a sale is making it as easy as possible for consumers to make a purchase. This is why many retailers are moving to an e-commerce platform that allows consumers to buy online. Consumers can purchase from the comfort of their own home – or even their mobile device. It would be hard to find a credible North American retailer in […] Read more

Website A/B Testing And How It Can Benefit Your Digital Strategy

Website A/B Testing And How It Can Benefit Your Digital Strategy

What is A/B testing and how does it work?

The design of a website persuades users for specific reactions.  Most websites are designed to accomplish one central goal. A Call-To-Action (CTA) encourages the user to take action to achieve said goal, ie. “Buy now.”

A CTA may be on a button or piece of text on a website that the user clicks on. This action, when completed, leads to a conversion.  A CTA is most commonly a sale but can include other actions like newsletter signups or whitepaper downloads.

The efficacy of the CTA, and hence the likelihood of completing the goal depends on […] Read more