DSM | The Best SEO Service In Toronto

Digital marketing is on the rise. Businesses are turning to search engine optimization (SEO) and pay-per-click (PPC) advertising to help their websites get discovered by consumers that are interested in their products or services. It is expected that by 2019, many companies will allocate up to 75% of their marketing budgets to the digital marketing landscape. Retaining the best SEO service in Toronto can provide an advantage for any business.

 

Before investing in a digital marketing program however, business owners want to make sure they are hiring the right team. They may ask themselves such questions as:

Which agency offers the best […] Read more

What Is Inbound Marketing And Why Is It Important For Online Businesses In 2016?

Inbound marketing can be considered an inverse of traditional advertising. Conventional advertising is “push marketing”. This means that the advertisers are pushing their message at consumers and hoping for engagement. Television commercials, print media, radio ads and billboards are all examples of push marketing. While this methodology can communicate the advertising message to a large amount of people, it has a number of disadvantages as well.

Learn more about inbound marketing by speaking with a strategist at DSM HERE.

Traditional marketing is intrusive.

Advertising relies on engaging the consumer so that they will buy the product or service being offered. Goodwill is important […] Read more

What Are Keywords And What Is Keyword Research? | 2016

An introduction to keywords in 2016: What are keywords?

Keywords are the foundation that successful search engine optimization (SEO) or search engine marketing (SEM) strategies are built on. Websites that create content that is rich with relevant keywords and information will be rewarded by Google with more visibility online.

Keywords are an intention on the part of the searcher to find information on a specific topic. More specifically, keywords are a combination of words–or a phrase–that are typed into the Google search bar.

When a query is entered into Google, the search engine crawls through its vast index looking for the most relevant […] Read more

What Is Google Analytics And How Does It Work?

Google Analytics is a powerful measurement tool that can help to grow a local business online in 2016.

In 2012, there were only 10 million websites leveraging the Google Analytics tool. That equated to 54% of all existing websites and 60% of those were among the top ranking 100,000 websites. Since then, the number of websites leveraging the Google Analytics platform has quadrupled to an estimated 43 million sites worldwide in 2016.

What is Google Analytics?

Google Analytics is a free tool offered by Google to measure the Key Performance Indicators (KPIs) and the visitor traffic of a website. Local business owners in […] Read more

Importance Of Local SEO For A Small Business In Toronto | 2016

Local SEO is one of the most cost effective online marketing approaches that a Toronto based small business can leverage to improve its online presence within the local community. This strategic marketing approach is effective in helping prospective customers find information about local goods and services. Furthermore, local optimization can help a local business drive these potential customers to its brick and mortar locations where consumers can find what they are looking for. As search engines continue to become more focused on proximity searches and locally targeted content, the true value of localized SEO is growing.

The 2016 definition | What is […] Read more

What Is The Definition Of SEO And How Is SEO Done In 2016?

The world is connected like never before. An average of 40,000 search queries are entered into Google every second. That’s 3.5 billion searches per day and of those a total of 2.6 billion are local searches.

2016 | What is the definition of SEO? 

SEO is an acronym for Search Engine Optimization and by definition, SEO is the series of strategic approaches and practices that are implemented to organically generate a high rank position in the search engine page results of internet search engines like Google, Bing and Yahoo.  The objective of a higher ranking in the SERPs is to increase quality […] Read more

Why Keyword Research Reports

Why Keyword Research Reports

As we have recently discussed, content marketing has become an important aspect of any business’s SEO, and overall marketing strategy. The first step in any digital marketing endeavour is to create an effective keyword research report. The report empowers you to better understand your “search landscape”.  Keyword research gives you valuable insight into your audience’s intentions, wants and needs.

Why Keyword Research?

Keyword research is a type of market research.  When you do keyword research you get a sense of the search volume associated with potential keywords of interest, as well as the types of variations on those keywords and the actual […] Read more