What Are Keywords And What Is Keyword Research? | 2016

An introduction to keywords in 2016: What are keywords?

Keywords are the foundation that successful search engine optimization (SEO) or search engine marketing (SEM) strategies are built on. Websites that create content that is rich with relevant keywords and information will be rewarded by Google with more visibility online.

Keywords are an intention on the part of the searcher to find information on a specific topic. More specifically, keywords are a combination of words–or a phrase–that are typed into the Google search bar.

When a query is entered into Google, the search engine crawls through its vast index looking for the most relevant […] Read more

What Is Google Analytics And How Does It Work?

Google Analytics is a powerful measurement tool that can help to grow a local business online in 2016.

In 2012, there were only 10 million websites leveraging the Google Analytics tool. That equated to 54% of all existing websites and 60% of those were among the top ranking 100,000 websites. Since then, the number of websites leveraging the Google Analytics platform has quadrupled to an estimated 43 million sites worldwide in 2016.

What is Google Analytics?

Google Analytics is a free tool offered by Google to measure the Key Performance Indicators (KPIs) and the visitor traffic of a website. Local business owners in […] Read more

Importance Of Local SEO For A Small Business In Toronto | 2016

Local SEO is one of the most cost effective online marketing approaches that a Toronto based small business can leverage to improve its online presence within the local community. This strategic marketing approach is effective in helping prospective customers find information about local goods and services. Furthermore, local optimization can help a local business drive these potential customers to its brick and mortar locations where consumers can find what they are looking for. As search engines continue to become more focused on proximity searches and locally targeted content, the true value of localized SEO is growing.

The 2016 definition | What is […] Read more

What Is The Definition Of SEO And How Is SEO Done In 2016?

The world is connected like never before. An average of 40,000 search queries are entered into Google every second. That’s 3.5 billion searches per day and of those a total of 2.6 billion are local searches.

2016 | What is the definition of SEO? 

SEO is an acronym for Search Engine Optimization and by definition, SEO is the series of strategic approaches and practices that are implemented to organically generate a high rank position in the search engine page results of internet search engines like Google, Bing and Yahoo.  The objective of a higher ranking in the SERPs is to increase quality […] Read more

Content Marketing: Coming Trends

Content Marketing: Coming Trends

Content Marketing, New Trends

According to a recent article in Forbes magazine, content marketing will continue to gain importance in the coming year. While some may have seen content marketing as hard to grasp, or as a nebulous concept; it seems that at least for the foreseeable future, over the next year, content is still king—and for good reasons.

Content marketing has become more defined. As such it has become clear as to how it fits in with overarching business goals. Content marketing is less about the hard sell, and more geared towards brand building and establishing long-term relationships.

More roles within companies are […] Read more

SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO v. SEM – Tradeoffs Between Google Natural and Paid Results in Digital Marketing

A potential client approached us the other day. The asked us to break down the differences and tradeoffs between Google’s paid and natural search results. Which should they invest more in and why? So, we decided to put out a blog post that explains the differences and tradeoffs between SEM and SEO. As a result, we could explain when it makes sense to focus on one over the other or on both.

The question, and follow-up conversation, prompted us to revisit some of the touchstones of digital marketing and SEO. […] Read more

SEO And Digital Marketing In A Mobile World – Lessons From #SXSW

SEO And Digital Marketing In A Mobile World – Lessons From #SXSW

TSmart SEO for a smartphone world

For many, the smartphone has replaced the desktop computer as the most reliable source for information and communication. It goes without saying, we live in a world where mobile devices are ubiquitous. For the first time in history, we literally have the world at our fingertips. We can find out anything we want to know, anywhere, at any time and quickly! While our mobile devices give us

For the first time in history, we literally have the world at our fingertips. We can find out anything we want to know, anywhere, at any time and quickly! While our […] Read more

Interactive Digital Marketing, Mark Cuban, SXSW And All Things In Between

Interactive Digital Marketing, Mark Cuban, SXSW And All Things In Between

SXSW

It is a real privilege and thrill for DSM to take part in events like in SXSW in Austin, TX.  We met up with friends from Google, Twitter, YouTube, Facebook and we learned from amazing thought leaders, including Mark Cuban!

We leave the conference motivated. Enriched and ready with new friends, knowledge, and tools to help our clients with their Internet challenges. We discussed integrating electronic commerce, landing page optimization, and driving high-converting traffic. We are retooled, geared-up and are ready to help your business accomplish more on the Internet. More awesome SXSW pics to follow!

[…] Read more

Digital Marketing — From Toronto To SXSW

Digital Marketing — From Toronto To SXSW

SXSW in Austin, TX

This week, DSM is thrilled to be attending the South by Southwest Interactive Festival and Conference in Austin, Texas. SXSW is the largest conference of its kind in the world and focuses on budding technology and innovation. SXSW is the birthplace of fresh/creative ideas and new technologies. On top of all that it will be a good place for us to reunite with some of our old friends from Google and Silicon Valley. If that isn’t exciting enough, going on at the same time is SXSW Film and SXSW Music so we will also have the opportunity to […] Read more

The Importance Of Integrating Electronic Commerce With Your Website

The Importance Of Integrating Electronic Commerce With Your Website

Using e-commerce reaches more customers at lower costs

The unstable economy has affected numerous people in recent years. Despite this, retailers have not stopped encouraging us to buy, buy, buy!!! And, online, they are doing so successfully.

A key element of making a sale is making it as easy as possible for consumers to make a purchase. This is why many retailers are moving to an e-commerce platform that allows consumers to buy online. Consumers can purchase from the comfort of their own home – or even their mobile device. It would be hard to find a credible North American retailer in […] Read more

Website A/B Testing And How It Can Benefit Your Digital Strategy

Website A/B Testing And How It Can Benefit Your Digital Strategy

What is A/B testing and how does it work?

The design of a website persuades users for specific reactions.  Most websites are designed to accomplish one central goal. A Call-To-Action (CTA) encourages the user to take action to achieve said goal, ie. “Buy now.”

A CTA may be on a button or piece of text on a website that the user clicks on. This action, when completed, leads to a conversion.  A CTA is most commonly a sale but can include other actions like newsletter signups or whitepaper downloads.

The efficacy of the CTA, and hence the likelihood of completing the goal depends on […] Read more