DSM | The Best SEO Service In Toronto

Digital marketing is on the rise. Businesses are turning to search engine optimization (SEO) and pay-per-click (PPC) advertising to help their websites get discovered by consumers that are interested in their products or services. It is expected that by 2019, many companies will allocate up to 75% of their marketing budgets to the digital marketing landscape. Retaining the best SEO service in Toronto can provide an advantage for any business.

 

Before investing in a digital marketing program however, business owners want to make sure they are hiring the right team. They may ask themselves such questions as:

Which agency offers the best […] Read more

A Conclusive SEO And SEM Glossary: Digital Marketing Terms To Understand In 2016

The language of marketing is teeming with jargon and acronyms. This SEO and SEM glossary will define, and provide a basic explanation of many of these terms. Some of the entries will have links to other resources (on this website and elsewhere) to help further develop comprehension of these concepts. There are hundreds, if not thousands of terms in the marketing vocabulary. This glossary is by no means exhaustive, however the entries selected are amongst the most fundamental to SEO and SEM in 2016.

No time to review the entire glossary? Contact DSM and speak to one of our digital marketing […] Read more

10 SEO Strategies That Can Help To Outrank Competitors On Google

When consumers use Google to search for products, services and information, they expect to be presented with the most relevant and valuable content.

Large and small companies alike leverage search engine optimization (SEO) strategies to increase their visibility online and reach these consumers.

Here are 10 SEO strategies that a business can implement to outrank the competition.

 

 

Develop a content strategy.

Consistently publishing relevant content online is an effective approach that businesses can implement to attract organic website traffic. Some of the most prominent forms of content in 2016 are blogs, videos, whitepapers, ebooks and infographics. However, to achieve success, it is advantageous […] Read more

Local SEO And Google AdWords Management Help To Level The Playing Field For Small Businesses In Toronto

Small businesses are often challenged with modest marketing budgets. Traditional forms of marketing and advertising, like print ads, radio, television, signage and flyers are still relevant and effective depending on the market segment. However, the drawback is that conventional forms of promotional material can be expensive for the budget-conscious small business in Toronto. Fortunately, the internet has transformed the way consumers discover and communicate with local businesses online.

How a small business navigates these radical times can impact the speed of their growth and prosperity. When online marketing is executed in the right way, it can equalize the playing field. This […] Read more

Local SEO Service For Doctors, Surgeons And Medical Practices In Toronto | 5 Key Benefits

Local SEO for medical practices is a digital marketing strategy that you can leverage to attract new patients in your local community by helping them to discover and learn about your practice.

 

 

A Toronto based local search engine optimization (SEO) program will optimize your medical practice website. This will help it to rank well on the search engine results pages (SERPs) when users perform a local search for medical services.

Local SEO for medical practices is achieved through a strategic combination of:

on page technical optimization
a well crafted local keyword strategy
locally targeted content
optimized listings of your medical practice on relevant citation sites
data measurement […] Read more

What Is A Website Audit And Why Is It Necessary In 2016?

Conducting a website audit is beneficial to any business that wants to increase its online presence when it’s paired with a well planned digital marketing service. A site audit will identify problems with website architecture and improve technical site performance.

The website auditing process analyzes user engagement, user experience, traffic, functionality, previously unknown issues, and overall site health and performance.

A complete website audit will look to discover discrepancies that may result in potential Google penalties which can affect ranking on Google’s search engine rankings page (SERP). The audit can also assess how vulnerable the website is to security breaches.

A website audit […] Read more

What Is Organic Search And How Can It Benefit Online Marketers In 2016?

What is Organic Search?

There are two types of search results. Pay-per-click (PPC) results are ads that appear on the search engine results page (SERP). These have been paid for by an advertiser using the Google Adwords service. The advertiser chooses keywords for the ads, and then the ads appear if the keywords correlate to the search terms.

Have a conversation with us. Learn more about organic search and SEO HERE. 

PPC ads appear both above and below organic search results. They look identical to a natural result–a link, a URL, and a description–but they have a small yellow “ad” icon.

The other […] Read more

5 Benefits Of Hiring A Dental SEO Service For Your Toronto Practice

 

Dental SEO is a digital marketing plan that you can implement to attract new, local patients to your dental clinic. A dental SEO strategy will initiate a data driven program to increase the reach and visibility of your clinic online. Dental SEO may include:

on-page technical optimization
indexing your practice on local citation site listings
infusing keywords that are relevant to your local community into website copy
publishing locally targeted content
continuous KPI monitoring

These efforts will make your Toronto dental practice highly visible in local search by users in your community.

 

How will a Dental SEO plan benefit your dental practice?

 

 

 

 

 

Improve your ranking in a […] Read more

Dental SEO Service For Toronto Dental Practices | 2016

 

Dental SEO can introduce potential patients to a Toronto dental practice.

 

SEO that specializes in dentistry can be leveraged to grow your practice by improving the visibility of your clinic online, and by helping to get it discovered by potential patients in your community.

 

 

 

Attract new patients in the local community.

 

Dental SEO optimizes your website with rich content and keywords that are relevant to your geographic area. This will develop familiarity and trust for your practice within the community.

Are you a dentist or do you manage a dental clinic? Learn more about SEO for dentists HERE.

 

Go mobile: dental SEO puts your […] Read more

What Are Keywords And What Is Keyword Research? | 2016

An introduction to keywords in 2016: What are keywords?

Keywords are the foundation that successful search engine optimization (SEO) or search engine marketing (SEM) strategies are built on. Websites that create content that is rich with relevant keywords and information will be rewarded by Google with more visibility online.

Keywords are an intention on the part of the searcher to find information on a specific topic. More specifically, keywords are a combination of words–or a phrase–that are typed into the Google search bar.

When a query is entered into Google, the search engine crawls through its vast index looking for the most relevant […] Read more

What Is Google Analytics And How Does It Work?

Google Analytics is a powerful measurement tool that can help to grow a local business online in 2016.

In 2012, there were only 10 million websites leveraging the Google Analytics tool. That equated to 54% of all existing websites and 60% of those were among the top ranking 100,000 websites. Since then, the number of websites leveraging the Google Analytics platform has quadrupled to an estimated 43 million sites worldwide in 2016.

What is Google Analytics?

Google Analytics is a free tool offered by Google to measure the Key Performance Indicators (KPIs) and the visitor traffic of a website. Local business owners in […] Read more

Importance Of Local SEO For A Small Business In Toronto | 2016

Local SEO is one of the most cost effective online marketing approaches that a Toronto based small business can leverage to improve its online presence within the local community. This strategic marketing approach is effective in helping prospective customers find information about local goods and services. Furthermore, local optimization can help a local business drive these potential customers to its brick and mortar locations where consumers can find what they are looking for. As search engines continue to become more focused on proximity searches and locally targeted content, the true value of localized SEO is growing.

The 2016 definition | What is […] Read more