What Is The Definition Of SEO And How Is SEO Done In 2016?

The world is connected like never before. An average of 40,000 search queries are entered into Google every second. That’s 3.5 billion searches per day and of those a total of 2.6 billion are local searches.

2016 | What is the definition of SEO? 

SEO is an acronym for Search Engine Optimization and by definition, SEO is the series of strategic approaches and practices that are implemented to organically generate a high rank position in the search engine page results of internet search engines like Google, Bing and Yahoo.  The objective of a higher ranking in the SERPs is to increase quality […] Read more

The Future Of Link Building In SEO

The Future Of Link Building In SEO

As Googles continues to humanize its search engine, it becomes increasingly important to understand the importance of links and how they impact your site’s rank in 2015. In 1996, Google Co-Founders, Larry Page and Sergey Brin developed a PageRank algorithm at Stanford University as part of a research project about a new kind of search engine. PageRank is a link analysis algorithm that assigns numerical weighting to each link in order to assess its importance within a query. As a result, Google’s initial algorithm heavily revolved around incoming links. An incoming link is when any website links to your site. […] Read more

Why Avoiding Negative SEO Is Crucial In 2015

Why Avoiding Negative SEO Is Crucial In 2015

The effect of Negative SEO on a website’s search rankings is a greater concern than ever before.

Negative SEO occurs when individuals or companies build thousands of links that point to a competitors’ website.  The purpose of this black hat tactic is to cause a plummet in search rankings for their competitor’s website. Search engines incorporate the ‘spammy’ links pointing to the website. as a result, they assume that the website is attempting to artificially increase its own rankings. So, operating under this assumption, Google punishes the website it suspects is gaming the search system. In doing so, this lowers the rankings of […] Read more

Content Marketing Strategies For Professionals

Content Marketing Strategies For Professionals

Another year gone by and another round of changes in how we conduct SEO is upon us. It is a big year for professionals in the SEO and content marketing worlds. Content marketers need to a more active role in how they portray sites. As a professional, an enormous share of your business is dependent on this and the old rule book just went out the window. Content marketing strategies for professionals rely much more heavily on Google+ and places inclusion so lets get started!

Your content marketing plan

Content marketing is how you’ll be moving forward in this year. As someone offering […] Read more

Content Marketing: Coming Trends

Content Marketing: Coming Trends

Content Marketing, New Trends

According to a recent article in Forbes magazine, content marketing will continue to gain importance in the coming year. While some may have seen content marketing as hard to grasp, or as a nebulous concept; it seems that at least for the foreseeable future, over the next year, content is still king—and for good reasons.

Content marketing has become more defined. As such it has become clear as to how it fits in with overarching business goals. Content marketing is less about the hard sell, and more geared towards brand building and establishing long-term relationships.

More roles within companies are […] Read more

Dental SEO

Dental SEO

Transparent & Effective Dental SEO

We’ve been speaking with a lot of dental professionals recently about their Dental SEO. These conversations have yielded some very interesting insights into the current state of dental SEO.  There are several Toronto SEO companies that target dental professionals.  However, in our conversations with dentists, we’ve learned that these providers are often not explaining what is being done. The dentists are in the dark as to what they are doing, how they are doing it and dentists aren’t quite sure what impact these programs are having.  Moreover, SEO companies are missing a key element of the […] Read more

Why Keyword Research Reports

Why Keyword Research Reports

As we have recently discussed, content marketing has become an important aspect of any business’s SEO, and overall marketing strategy. The first step in any digital marketing endeavour is to create an effective keyword research report. The report empowers you to better understand your “search landscape”.  Keyword research gives you valuable insight into your audience’s intentions, wants and needs.

Why Keyword Research?

Keyword research is a type of market research.  When you do keyword research you get a sense of the search volume associated with potential keywords of interest, as well as the types of variations on those keywords and the actual […] Read more

DSM At The Search Engine Strategies Conference

DSM At The Search Engine Strategies Conference

DSM@ the SES Conference Discussing Digital Marketing and Web Analytics 

Our team is excited to announce that Aaron Levenstadt is speaking at the Search Engine Strategies Conference in Toronto. He addresses digital marketing and explains analytics.  SES is the leading global event series about search and social marketing.

Focusing on tactics and best practices, SES events bring together thought leaders and industry experts. SES takes place all over the world. From Toronto to London, and from San Francisco to Singapore.

The industry’s top digital marketing professionals, business leaders, and brand advertisers lead the conference. Additionally, the conference […] Read more

SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO V. SEM – Tradeoffs Between Google Natural And Paid Results In Digital Marketing

SEO v. SEM – Tradeoffs Between Google Natural and Paid Results in Digital Marketing

A potential client approached us the other day. The asked us to break down the differences and tradeoffs between Google’s paid and natural search results. Which should they invest more in and why? So, we decided to put out a blog post that explains the differences and tradeoffs between SEM and SEO. As a result, we could explain when it makes sense to focus on one over the other or on both.

The question, and follow-up conversation, prompted us to revisit some of the touchstones of digital marketing and SEO. […] Read more

SEO And Digital Marketing In A Mobile World – Lessons From #SXSW

SEO And Digital Marketing In A Mobile World – Lessons From #SXSW

TSmart SEO for a smartphone world

For many, the smartphone has replaced the desktop computer as the most reliable source for information and communication. It goes without saying, we live in a world where mobile devices are ubiquitous. For the first time in history, we literally have the world at our fingertips. We can find out anything we want to know, anywhere, at any time and quickly! While our mobile devices give us

For the first time in history, we literally have the world at our fingertips. We can find out anything we want to know, anywhere, at any time and quickly! While our […] Read more

Interactive Digital Marketing, Mark Cuban, SXSW And All Things In Between

Interactive Digital Marketing, Mark Cuban, SXSW And All Things In Between

SXSW

It is a real privilege and thrill for DSM to take part in events like in SXSW in Austin, TX.  We met up with friends from Google, Twitter, YouTube, Facebook and we learned from amazing thought leaders, including Mark Cuban!

We leave the conference motivated. Enriched and ready with new friends, knowledge, and tools to help our clients with their Internet challenges. We discussed integrating electronic commerce, landing page optimization, and driving high-converting traffic. We are retooled, geared-up and are ready to help your business accomplish more on the Internet. More awesome SXSW pics to follow!

[…] Read more

Digital Marketing — From Toronto To SXSW

Digital Marketing — From Toronto To SXSW

SXSW in Austin, TX

This week, DSM is thrilled to be attending the South by Southwest Interactive Festival and Conference in Austin, Texas. SXSW is the largest conference of its kind in the world and focuses on budding technology and innovation. SXSW is the birthplace of fresh/creative ideas and new technologies. On top of all that it will be a good place for us to reunite with some of our old friends from Google and Silicon Valley. If that isn’t exciting enough, going on at the same time is SXSW Film and SXSW Music so we will also have the opportunity to […] Read more