Blogging – Digital Marketing – SEO — It’s All Connected

Blogging – Digital Marketing – SEO — It’s All Connected

Why blogging is important

Blogging is absolutely one of the best ways to market your company on the web. There are two main reasons that blogging is important. First of all, a blog keeps your customers informed about relevant products, news, updates, and any special offers. Secondly, a blog greatly increases your visibility online and allows for SEO optimization. Improve your search engine rank by including good textual content and relevant keywords in strategic positions across your blog posts.

Here are a few specific ways a blog can be of great value to your company:

Communication. A blog is an […] Read more

Website A/B Testing And How It Can Benefit Your Digital Strategy

Website A/B Testing And How It Can Benefit Your Digital Strategy

What is A/B testing and how does it work?

The design of a website persuades users for specific reactions.  Most websites are designed to accomplish one central goal. A Call-To-Action (CTA) encourages the user to take action to achieve said goal, ie. “Buy now.”

A CTA may be on a button or piece of text on a website that the user clicks on. This action, when completed, leads to a conversion.  A CTA is most commonly a sale but can include other actions like newsletter signups or whitepaper downloads.

The efficacy of the CTA, and hence the likelihood of completing the goal depends on […] Read more