A Conclusive SEO And SEM Glossary: Digital Marketing Terms To Understand In 2016

The language of marketing is teeming with jargon and acronyms. This SEO and SEM glossary will define, and provide a basic explanation of many of these terms. Some of the entries will have links to other resources (on this website and elsewhere) to help further develop comprehension of these concepts. There are hundreds, if not thousands of terms in the marketing vocabulary. This glossary is by no means exhaustive, however the entries selected are amongst the most fundamental to SEO and SEM in 2016.

No time to review the entire glossary? Contact DSM and speak to one of our digital marketing […] Read more

Local SEO And Google AdWords Management Help To Level The Playing Field For Small Businesses In Toronto

Small businesses are often challenged with modest marketing budgets. Traditional forms of marketing and advertising, like print ads, radio, television, signage and flyers are still relevant and effective depending on the market segment. However, the drawback is that conventional forms of promotional material can be expensive for the budget-conscious small business in Toronto. Fortunately, the internet has transformed the way consumers discover and communicate with local businesses online.

How a small business navigates these radical times can impact the speed of their growth and prosperity. When online marketing is executed in the right way, it can equalize the playing field. This […] Read more

What Is A Website Audit And Why Is It Necessary In 2016?

Conducting a website audit is beneficial to any business that wants to increase its online presence when it’s paired with a well planned digital marketing service. A site audit will identify problems with website architecture and improve technical site performance.

The website auditing process analyzes user engagement, user experience, traffic, functionality, previously unknown issues, and overall site health and performance.

A complete website audit will look to discover discrepancies that may result in potential Google penalties which can affect ranking on Google’s search engine rankings page (SERP). The audit can also assess how vulnerable the website is to security breaches.

A website audit […] Read more

Online Marketing: How It Can Help Local Businesses In Toronto Rank Higher On Google And Drive More Leads, Conversions and Sales

What is online marketing?

Combining search engine marketing (SEM)–which includes search engine optimization (SEO), local SEO,  and pay-per-click (PPC) advertising–with social media and email marketing, online marketing is a dynamic strategy that, if implemented properly, will provide an exceptional return on investment (ROI).

There are now more than 89,000 businesses in Toronto. A business must market itself to stay relevant, but today traditional marketing (print, radio, television, etc.) is expensive, particularly for small businesses. These marketing channels no longer reach the wide audience they once did. The top television providers in Canada lost 7 times more subscribers in 2015 than in the […] Read more

What Is Organic Search And How Can It Benefit Online Marketers In 2016?

What is Organic Search?

There are two types of search results. Pay-per-click (PPC) results are ads that appear on the search engine results page (SERP). These have been paid for by an advertiser using the Google Adwords service. The advertiser chooses keywords for the ads, and then the ads appear if the keywords correlate to the search terms.

Have a conversation with us. Learn more about organic search and SEO HERE. 

PPC ads appear both above and below organic search results. They look identical to a natural result–a link, a URL, and a description–but they have a small yellow “ad” icon.

The other […] Read more

What Is AdWords Remarketing And How Does it Work?

An overview of AdWords Remarketing.

Remarketing is one of the advertising services offered under the Google AdWords umbrella. It is an effective tool that a marketer can leverage to maintain brand and product relevance. Remarketing will also attract repeat website engagements.

When it comes to retail sites, an average of 68.63% of visitors abandon their cart without purchasing.

This presents a problem that Remarketing can solve. Remarketing is an advertising strategy that allows a marketer to target ads to a potential customer, after the customer has navigated away from their website or mobile app.

Websites that leverage AdWords Remarketing use cookies to track […] Read more

5 Benefits Of Hiring A Dental SEO Service For Your Toronto Practice


Dental SEO is a digital marketing plan that you can implement to attract new, local patients to your dental clinic. A dental SEO strategy will initiate a data driven program to increase the reach and visibility of your clinic online. Dental SEO may include:

on-page technical optimization
indexing your practice on local citation site listings
infusing keywords that are relevant to your local community into website copy
publishing locally targeted content
continuous KPI monitoring

These efforts will make your Toronto dental practice highly visible in local search by users in your community.


How will a Dental SEO plan benefit your dental practice?






Improve your ranking in a […] Read more

Dental SEO Service For Toronto Dental Practices | 2016


Dental SEO can introduce potential patients to a Toronto dental practice.


SEO that specializes in dentistry can be leveraged to grow your practice by improving the visibility of your clinic online, and by helping to get it discovered by potential patients in your community.




Attract new patients in the local community.


Dental SEO optimizes your website with rich content and keywords that are relevant to your geographic area. This will develop familiarity and trust for your practice within the community.

Are you a dentist or do you manage a dental clinic? Learn more about SEO for dentists HERE.


Go mobile: dental SEO puts your […] Read more

2016 | What Is SEM?

What is SEM?  

SEM is an acronym for the phrase “Search Engine Marketing”. Also known as “paid search,” it’s the strategic process of purchasing ads on search engines like Google to drive highly targeted traffic to a specific website or online digital property.

Call us and learn more about SEM HERE.

What does paid search look like in 2016?

As of 2014 almost half of all digital marketing spend was allocated to digital search with 31% being spent on paid search. In the same year it was projected that there would be a growth of 16% per year in total online advertising spend. […] Read more

2016 | What Is SEO?

What Is SEO?

All business owners and marketing professionals operating a business, blog, or website have probably heard of the the term “SEO”. Some recognize it’s importance or may have even been advised that their website should be implementing a monthly SEO program in their marketing strategy – however what is SEO and what does SEO mean in 2016?

SEO Terms You Need to Know

SEO: Search Engine Optimization
SERP: Search Engine Rankings Page
Organic: Unpaid placement in the SERPs, also called ‘earned’ or ‘natural’
KPI: Key Performance Indicator

SEO Defined

Search Engine Optimization is the process of optimizing the content and structure of a web page, website or digital […] Read more

Helping Professional Service Providers Develop A Digital Marketing Strategy

Helping Professional Service Providers Develop A Digital Marketing Strategy

The importance of the online world continues to grow. As a result, developing a sound digital marketing strategy and online positioning plan is now vital.  With over 210 million searches being conducted on Google every hour, ranking for queries relevant to your business is critical. As a professional service provider, ranking high on Google is important for two key reasons: making your business more discoverable and more credible.

When working with professional service providers such as Lawyers, Dentists or Optometrists, DSM has helped these professionals better leverage the Internet to grow their practices by strategizing and executing tailored digital marketing programs.

[…] Read more

The Google Mobile Algorithm Update Is Coming: Is Your Site Mobile-Ready?

The Google Mobile Algorithm Update Is Coming: Is Your Site Mobile-Ready?

Beginning on April 21, 2015 Google is making major algorithmic changes. This algorithm update affects how their search ranking system determines rank. Google has announced that increasing a site’s mobile friendliness will be a significant contributor to ranking for any query on mobile devices. Moreover, Google has stated that their ranking algorithm will label each site as mobile friendly or not.  As a result, incorporating a mobile friendly site in your digital marketing strategy is more crucial than ever before. Below we discuss different steps you can take to begin preparing your website so that you don’t lose traffic.

[…] Read more