The effect of Negative SEO on a website’s search rankings is a greater concern than ever before.
Negative SEO occurs when individuals or companies build thousands of links that point to a competitors’ website. The purpose of this black hat tactic is to cause a plummet in search rankings for their competitor’s website. Search engines incorporate the ‘spammy’ links pointing to the website. as a result, they assume that the website is attempting to artificially increase its own rankings. So, operating under this assumption, Google punishes the website it suspects is gaming the search system. In doing so, this lowers the rankings of […] Read more