Why Avoiding Negative SEO Is Crucial In 2015

Why Avoiding Negative SEO Is Crucial In 2015

The effect of Negative SEO on a website’s search rankings is a greater concern than ever before.

Negative SEO occurs when individuals or companies build thousands of links that point to a competitors’ website.  The purpose of this black hat tactic is to cause a plummet in search rankings for their competitor’s website. Search engines incorporate the ‘spammy’ links pointing to the website. as a result, they assume that the website is attempting to artificially increase its own rankings. So, operating under this assumption, Google punishes the website it suspects is gaming the search system. In doing so, this lowers the rankings of […] Read more

Dental SEO

Dental SEO

Transparent & Effective Dental SEO

We’ve been speaking with a lot of dental professionals recently about their Dental SEO. These conversations have yielded some very interesting insights into the current state of dental SEO.  There are several Toronto SEO companies that target dental professionals.  However, in our conversations with dentists, we’ve learned that these providers are often not explaining what is being done. The dentists are in the dark as to what they are doing, how they are doing it and dentists aren’t quite sure what impact these programs are having.  Moreover, SEO companies are missing a key element of the […] Read more

Keyword Research And Real-Time Search Trends

Keyword Research And Real-Time Search Trends

Effective keyword research

Keyword research is integral to a successful digital marketing strategy. It empowers you to discover actionable intelligence about your search landscape.  The first place you can utilize keyword research is on your existing pages.

Before you can begin to create keyword rich content, optimize the content you have.  This is done by updating titles and meta tags to include your chosen keywords. As well as utilizing those keywords within the actual content of your site’s pages.

Keep keyword research fresh

While conducting the research itself is important, perhaps even more so, is ensuring that you continue to do keyword research on […] Read more

Lessons From SES: Content Marketing And Search

Lessons From SES: Content Marketing And Search

Speaking at the Search Engine Strategies Conference

We presented at Toronto’s Search Engine Strategies Conference. We had a lot of fun and a great experience. Aaron Levenstadt, our DSM’s Chief Digital Advisor spoke at the event. He discussed Analytics, SEO, conversion optimization, alignment and strategy, process and organization. A variety of ways to use analytics to improve performance and to improve your online experience were also discussed.  As well, we learned a lot and we want to share those highlights with you here:

Penguin 2.0 update creates sweeping changes and makes content marketing is more important than ever.  Now we must renew focus on user experience and engagement.  […] Read more

DSM At The Search Engine Strategies Conference

DSM At The Search Engine Strategies Conference

DSM@ the SES Conference Discussing Digital Marketing and Web Analytics 

Our team is excited to announce that Aaron Levenstadt is speaking at the Search Engine Strategies Conference in Toronto. He addresses digital marketing and explains analytics.  SES is the leading global event series about search and social marketing.

Focusing on tactics and best practices, SES events bring together thought leaders and industry experts. SES takes place all over the world. From Toronto to London, and from San Francisco to Singapore.

The industry’s top digital marketing professionals, business leaders, and brand advertisers lead the conference. Additionally, the conference […] Read more