Conversion form

Often found on a “contact us” or landing page, a conversion form is generally a text input box where site visitors can submit their information (name, phone number, email) to a business. This could be done to request more information, request a consultation, subscribe to a newsletter, or collect an offer. When a consumer performs this task, they have been “converted” into a lead. The business will then use the information gathered to engage with the lead in an attempt to further convert them into a customer.