Long tail keyword

Search queries that consist of between three and seven words. Long tail keywords generate more targeted results than short tail keywords, because they are so specific. While a short tail keyword search for “dogs” would bring up very general information about what a dog is, a long tail keyword search for “golden retriever dog breeders Toronto”, would provide the searcher with much more relevant information.

The advantages of long tail keywords for businesses are that they are less competitive than short tail keywords, and that, while they attract less traffic, the traffic is far more qualified.