Keyword Research

Keyword research is a crucial part of a digital marketing strategy. At Digital Shift Marketing, we have found that providing clients with detailed reports about their targeted keywords gives them actionable insight into their search landscape.

By understanding which keywords to focus on, you can take action through SEO, SEM and content-creation strategies. We begin most engagements by “plugging in” to Google in order to create your initial search map. Generating effective keyword research requires drawing data from a number of sources. Our keyword reports combine data from a variety of APIs that tune into search data and then factor in average search volumes on your keywords, empowering you to discover which keywords are worth targeting in your digital marketing efforts. In so doing, we identify high-volume and low-competition keywords that we pivot optimization and content creation efforts around. These reports are then set to run at regular intervals so that we are continually being made aware of changes in competition metrics on search terms that matter to you.

Our reports enable you to identify “gaps” in your company’s search landscape so that you can use your time and money most effectively to drive traffic on your company’s most important and most lucrative keywords.