DSM | The Best SEO Service In Toronto

Digital marketing is on the rise. Businesses are turning to search engine optimization (SEO) and pay-per-click (PPC) advertising to help their websites get discovered by consumers that are interested in their products or services. It is expected that by 2019, many companies will allocate up to 75% of their marketing budgets to the digital marketing landscape. Retaining the best SEO service in Toronto can provide an advantage for any business.

 

Before investing in a digital marketing program however, business owners want to make sure they are hiring the right team. They may ask themselves such questions as:

Which agency offers the best […] Read more

A Conclusive SEO And SEM Glossary: Digital Marketing Terms To Understand In 2016

The language of marketing is teeming with jargon and acronyms. This SEO and SEM glossary will define, and provide a basic explanation of many of these terms. Some of the entries will have links to other resources (on this website and elsewhere) to help further develop comprehension of these concepts. There are hundreds, if not thousands of terms in the marketing vocabulary. This glossary is by no means exhaustive, however the entries selected are amongst the most fundamental to SEO and SEM in 2016.

No time to review the entire glossary? Contact DSM and speak to one of our digital marketing […] Read more

Video SEO: 7 Tips For Ranking Videos On Youtube And Google In 2016

Video SEO is a variant of search engine optimization (SEO), which can be implemented to optimize videos created by a business so that they receive a high ranking on Google or Youtube’s search engine results pages (SERPs).

One of the key facets of an SEO strategy is that a business publishes online content that is relevant to its target audience, or current customers. This content should be unique, informative and entertaining. When consumers engage with this content, they are building a relationship with the business, while being informed of the products, services or solutions that the business offers.

Video, along with blogs, […] Read more

10 SEO Strategies That Can Help To Outrank Competitors On Google

When consumers use Google to search for products, services and information, they expect to be presented with the most relevant and valuable content.

Large and small companies alike leverage search engine optimization (SEO) strategies to increase their visibility online and reach these consumers.

Here are 10 SEO strategies that a business can implement to outrank the competition.

 

 

Develop a content strategy.

Consistently publishing relevant content online is an effective approach that businesses can implement to attract organic website traffic. Some of the most prominent forms of content in 2016 are blogs, videos, whitepapers, ebooks and infographics. However, to achieve success, it is advantageous […] Read more

Local SEO And Google AdWords Management Help To Level The Playing Field For Small Businesses In Toronto

Small businesses are often challenged with modest marketing budgets. Traditional forms of marketing and advertising, like print ads, radio, television, signage and flyers are still relevant and effective depending on the market segment. However, the drawback is that conventional forms of promotional material can be expensive for the budget-conscious small business in Toronto. Fortunately, the internet has transformed the way consumers discover and communicate with local businesses online.

How a small business navigates these radical times can impact the speed of their growth and prosperity. When online marketing is executed in the right way, it can equalize the playing field. This […] Read more

What Is A Website Audit And Why Is It Necessary In 2016?

Conducting a website audit is beneficial to any business that wants to increase its online presence when it’s paired with a well planned digital marketing service. A site audit will identify problems with website architecture and improve technical site performance.

The website auditing process analyzes user engagement, user experience, traffic, functionality, previously unknown issues, and overall site health and performance.

A complete website audit will look to discover discrepancies that may result in potential Google penalties which can affect ranking on Google’s search engine rankings page (SERP). The audit can also assess how vulnerable the website is to security breaches.

A website audit […] Read more

Online Marketing: How It Can Help Local Businesses In Toronto Rank Higher On Google And Drive More Leads, Conversions and Sales

What is online marketing?

Combining search engine marketing (SEM)–which includes search engine optimization (SEO), local SEO,  and pay-per-click (PPC) advertising–with social media and email marketing, online marketing is a dynamic strategy that, if implemented properly, will provide an exceptional return on investment (ROI).

There are now more than 89,000 businesses in Toronto. A business must market itself to stay relevant, but today traditional marketing (print, radio, television, etc.) is expensive, particularly for small businesses. These marketing channels no longer reach the wide audience they once did. The top television providers in Canada lost 7 times more subscribers in 2015 than in the […] Read more

Importance Of Local SEO For A Small Business In Toronto | 2016

Local SEO is one of the most cost effective online marketing approaches that a Toronto based small business can leverage to improve its online presence within the local community. This strategic marketing approach is effective in helping prospective customers find information about local goods and services. Furthermore, local optimization can help a local business drive these potential customers to its brick and mortar locations where consumers can find what they are looking for. As search engines continue to become more focused on proximity searches and locally targeted content, the true value of localized SEO is growing.

The 2016 definition | What is […] Read more